martes, 23 de marzo de 2010

Amy teams up with Fred Perry

A long-time Fred Perry fan and aficionado, Amy has now collaborated with the brand on her own 17 piece Fred Perry apparel and accessories collection.

It’s Amy all over – sharp, clever, sexy, lots of attitude – but stays true to the Perry aesthetic and unrivalled heritage. Classic pieces – the twin-tipped M12 polo shirt, the Harrington jacket, the jumper dress – are given the full Winehouse treatment and still remain instantly recognisable.

A girly twinset has Fifties sex siren written all over it, gingham goes from homely to hot, pencil skirts become dangerously short, Capri pants find a punk-inspired edge, a mini bowling shirtdress flaunts in equal measure.

Colours are predominantly black and pink. Collars are most definitely raised and ready for action. And yet for every tomboy twist there’s a deeply feminine twirl.

“I’m really excited about doing this collection with Fred Perry. We’ve been working on it for a while and it’s great to see it finally come to fruition.” – Amy Winehouse

The Amy Winehouse collection pushes Fred Perry womenswear to a new space on the fashion stage, one that confronts expectations and stretches conventional views of the brand. It’s an uncompromising look that wears its heart on its sleeve. A collection that could only have been designed by an extraordinary musician.

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